Potayniche – Online Bookstore Redesign

Potayniche is an independent book publisher and long-term client, with whom we’ve worked on advertising and digital strategy. We were excited to take on the task of redesigning their online bookstore to make it more modern, user-friendly, and conversion-optimised.

The project was built with WordPress, WooCommerce, and Oxygen Builder, focusing on improved navigation, faster browsing, and a cleaner layout.

Key features:

Structured product catalogue with filters and categories;
Grouped genres for clearer navigation;
Dynamic author directory with alphabetical sorting and anchor links;
Integration with Speedy courier and marketing tools.

The previous site had all genres listed without any hierarchy. We reorganised them into intuitive groups, making the browsing experience smoother. The authors page was also reworked to include a dynamic, alphabetically sorted list, improving both usability and SEO.
The project was completed in one month, and we’re proud to support a long-standing client with a refreshed, functional online presence that reflects the quality of their publishing work.

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Potayniche – Online Bookstore Redesign

We redesigned Potayniche’s online bookstore using WordPress, WooCommerce, and Oxygen Builder, focusing on faster browsing, grouped genres, and an author directory with alphabetical sorting. Completed in one month, the result is a cleaner, more user-friendly site that boosts both usability and SEO.

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